Awareness is the first step
Your everyday choices.
A little more informed.
Our mission is to help consumers see beyond marketing and understand the products they use. We encourage manufacturers to put health first.
Food analysis
A detailed product assessment separates ingredient risk, nutrition profile, and evidence confidence.
Cosmetic analysis
Explore hygiene and cosmetic ingredients and understand the information behind their risk ratings.
Independent recommendations
When a product is not a good fit, explore alternatives with clear assessment reasons.
Purchase options
Visit affiliate partners through available purchase links. A link does not replace an independent assessment.
Your scan history
Revisit the products you have checked, with clear color-coded recommendations.